Sharks announce Coldwell Banker as new corporate partner
Bucking the negative trend in what are difficult financial times the Sharks have been able to secure a new major corporate supporter for 2010 with the announcement that international real estate brand Coldwell Banker will become the top-of-back jersey sponsor for the Sharks next season.
The significant announcement is a continuation of the positive moves being made off the field for the Cronulla Sharks of late, with Coldwell Banker Real Estate Australia committing to the 2010 season with an option to continue the partnership through to 2012.
Sharks Chairman Damian Irvine was pleased to be able to confirm the new sponsorship arrangement.
"This major signing demonstrates we are in good company for the years ahead,"
Mr Irvine said. "From this sponsorship we are confident in consolidating many of our loyal sponsors and vigorously pursuing a membership drive that will give us a great base to work from in 2010."
The announcement with an internationally reputable organisation such as Coldwell Banker Australia confirms the value of the Sharks brand as a corporate entity as the club enters a new era.
In addition to the appointments of Chairman Damian Irvine and CEO Richard Fisk in recent times the club has also brought highly credentialed businesswomen Denise Aldous and Jenny Reynolds onto the board of directors, with the Coldwell Banker sponsorship a further endorsement of the progress being made at the club.
Coldwell Banker is one of the world's leading brands for the sale of million dollar-plus homes through its PREVIEWS program, with approximately 3,700 franchise offices in US, Canada, Australia, Europe, Asia. Found in 51 other countries throughout the globe, Coldwell Banker also boasts some 22 'boutique offices' on the east coast of Australia in the heartland of rugby league.
"With real estate offices in Sydney, Brisbane, Cairns,the Gold Coast and Melbourne, as well as in Perth, it was instinctive of our business to associate ourselves with a national sporting sponsorship at some stage of our development and rugby league at the elite level made good business sense," Alex Caraco, CEO of Coldwell Banker Australia said.
"Having two of our offices (Coldwell Banker Cripps and Cripps) within the Sutherland Shire and knowing the Sharks have already made significant moves to protect and revitalise the brand for its members, supporters and sponsors, this partnership is good timing for all partners."
Although the contract terms are confidential, both the Sharks and Coldwell Banker Australia are happy to confirm the sponsorship package is well over six-figures for the 2010 NRL season.
For more information in relation to this press release, please contact Alex Caraco, CEO of Coldwell Banker Australia on 0408 502 100.