Selling Luxury Previews

Welcome to the worlds number 1 luxury property sales agency.

The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.

Acquired by Coldwell Banker Real Estate Corporation in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.

Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in buying or selling your luxury property. Currently, we handle an average of in US dollars $153 Millon in luxury home sales every day.*

Selling Special Developments-We know that traditional real estate selling in today's market and more particular in project marketing are insufficient if your goals of maximised profit, minimized risk, and a successful project completion are to be achieved. Marketing larger projects to potential buyers requires strategies and skills far more sophisticated than traditional methods of advertising and personal selling.

You cannot rely on just one single method of selling.

Through our vast experience in the marketing many of Western Australian's most successful residential projects, Coldwell Banker Prestige Projects has developed a holistic approach to the sales process, offering you what we refer to as a multi-channel sales model.

This model gives your project the strongest available exposure to every possible buyer by identifying and implementing all key marketing strategies through a comprehensive and systemized plan.

Research

Our comprehensive and ongoing research means that our advice is based on knowledge and facts - not just instinct and anecdotal evidence.

Marketing

Our research clearly identifies the internet as the major source of Buyer enquiry in today's market, irrespective of the type of property and demographic of buyer. We believe in offering our clients' projects to the global market and to do so your agent's web presence must be truly international.