Selling Project Developments
Development Sites
Coldwell Banker Prestige Projects is focused on maximising returns for the client by providing a comprehensive portfolio of tailored residential services covering every aspect of the development cycle, from initial feasibility through to the final sale.
Coldwell Banker Prestige Projects and its' director has an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Dedicated teams liaise with architects, design, advertising, PR and other professionals to take the development to market. Using a uniquely developed approach, Our team create a complete marketing programme, which is tailor-made to match buyers with sellers.
We understand that you have substantial commitments as a developer of large-scale residential projects. We also understand that you are placing your own financial future at risk with each and every project you take on.
We know that traditional real estate selling in today's market and more particular in project marketing are insufficient if your goals of maximised profit, minimized risk, and a successful project completion are to be achieved. Marketing larger projects to potential buyers requires strategies and skills far more sophisticated than traditional methods of advertising and personal selling.
You cannot rely on just one single method of selling.
Through our vast experience in the marketing many of Queensland's most successful residential projects, Coldwell Banker Prestige Projects has developed a holistic approach to the sales process, offering you what we refer to as a multi-channel sales model.
This model gives your project the strongest available exposure to every possible buyer by identifying and implementing all key marketing strategies through a comprehensive and systemized plan.
Our research clearly identifies the internet as the major source of Buyer enquiry in today's market, irrespective of the type of property and demographic of buyer. We believe in offering our clients' projects to the global market and to do so your agent's web presence must be truly international.
Locally and nationally -we advertise on over 9 internet websites.
Internationally all Coldwell Banker Pro Property listings are automatically uploaded onto a myriad of websites which gives us exposure in almost every developed country in the world:
Our Internet strategies also include:
- Search Engine Optimisation (SEO)
- Search Engine Management (SEM)
- Content Network Campaigns - including unique project websites, banner and other advertising.
- Google Pay Per Click Campaigns
For projects where it is crucial to identify and reach select target groups our media buying power allows us to secure affordable advertising space in newspaper medium such as The Wall Street Journal, The Guardian and Daily Mail in the UK, the Fin Review, Sydney Morning Herald and Wentworth Courier in addition to our local press.
International magazines such as Forbes Magazine, Fortune Magazine, Unique Homes and Luxury Homes are also a common point of advertising for Coldwell Banker Prestige Projects.
No demographic, no country, no buyer is out of the reach of our marketing. We are far more than your typical local real estate agency.